Shoppers Drug Mart-branded Botox clinics launch amid ‘cookie-cutter’ cosmetics concerns

Medical esthetician Amra Nizar, who works for the Beauty Clinic by Shoppers Drug Mart, gives a demonstration using the picosure laser skin treatment which addresses a variety of skin concerns and is suitable for all skin types at the clinic in Oakville, Ont.Nathan Denette/The Canadian Press

TORONTO — Shoppers Drug Mart takes its most aggressive step into the beauty business this weekend with its first stand-alone clinic to offer Botox injections, fillers, laser treatments and medical-grade peels.

But while the Beauty Clinic by Shoppers Drug Mart is being touted as “a natural extension” of the drugstore chain’s moves into the cosmetics space, some wary observers fear it further commodifies medical procedures increasingly regarded as casual touch-ups that don’t require the expertise of a physician or surgeon.

The inaugural shop opens Saturday in Oakville, Ont., just west of Toronto, after a soft opening Dec. 22 that saw a steady stream of customers come through the sparsely furnished, three-bay clinic, says Sarah Draper, senior director of healthcare partnerships & innovation.